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By Daudu, Emmanuel

The acting Registrar and Chief Executive, Advertising Practitioners Council of Nigeria (APCON) Mrs. Ijedi Iyoha, rpa has said that Advertising is a key contributor to Nigeria’s Economy, stating further that Government Partnership at all levels with the Advertising industry would go a long way in translating to immeasurable boost in the economy disclosing that Nigeria is a country to reckon with in investment. However the desired market for every business and with this market for business come the need for advertising.

The Registrar said this on Tuesday while giving her welcoming address, in Transcorp Hilton, at Abuja.

The National Advertising Conference with the theme Advertising in the Post Digital Age: The Business and Nigeria’s Socio- Economic Development which is aimed at delving into every important area of interest in the industry that would be of significance for it’s Continued existence, advancement as well as the well-being of both the Practitioners of advertising and the economy of Nigeria was standardly organised with reputable speakers and panelists with great experiences in the industry.

The Group CEO, Prima Garnet, Mr. Lolu Akinwunmi, who was the keynote speaker dwelled passionately on the challenges reckoning the industry stating that poor inadequate resources is one major factor that the government should look into for a better performance of the industry.

Mr. Lolu however urged the government to reconstitute the Advertising Practitioners Council of Nigeria (APCON), stating that the council is a gatekeeper saddled with the responsibility of overseeing the activities of the industry within the country. ” The government should appoint the APCON Chairman”, he said.

Earlier, the Acting Registrar said that there have also been issues around the regulation of advertising practice in Nigeria. While the role of regulation in stabilizing and raising the professional status and public perception of Advertising has been largely applauded, the processes and framework of the regulation have sometimes been subject of arguments and conflicts.
“This is understandable, given that public interest regulation sometimes does not conduce to the market share and profit objectives of business Organizations. One lingering challenge of the professional regulation of advertising is the long absence of the governing Council of APCON”, she said.

Similarly, Mr. Akinwunmi urged the government on the review of communication policy stating that the policy Nigeria is still using is obsolete disclosing that the current policy in use was a policy that was constituted far back 1987.

However, he advised the federal government to establish the ministry of Public Communication emphasizing that there is need to manage public opinions in the country.

In a closing remark on Wednesday by the Secretary to the government of the federation, Boss Mustapha ably represented by DCM Kabir Ademola Lawal said the federal government would continue to ensure growth in the industry Urging advertisers to indulge in carrying out practices’ ethically in other to give the country a wonderful face-lift in the industry.

Dignitaries who stormed the event include among others, Biodun Shobanjo, Chairman Trokya Group, Frank Aigbogun, Publisher BusinessDay, Hajia, Sa’a Ibrahim, Chairman, BON, Tade Adekunle, President,Exman, Emmanuel Ajufo, MD, Opportunity To See LTD, Monday M.Ashibogwu, MD/CEO, THE Republic Media LTD, Ikechi Odigbo, Executive VC, CASER Group, Dr. Ken Onyeali Ikpe, Group CEO, Insight Redefini, Bunmi Adeniba, MD, HomeCare, Uniliver.

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